The Seybold Report

PRIMIR Releases Study on Integrated Marketing

PRIMIR has released a new study, entitled Impact of Integrated Marketing on the Printing Industry." The research, conducted by InfoTrends, provided exclusively to PRIMIR members, identifies marketing trends in integrating various media into marketing campaigns and discusses print's role in integrated marketing. The research report also identifies the key vertical markets where integrated marketing plays an essential role for promotion.

According to the study, integrated marketing spend in 2011 was $15 billion in the top five vertical markets: automotive, retail, food and beverage, financial services, and healthcare. Based on projected growth at an average of 11% CAGR, integrated marketing spend will reach $25 billion in 2016. more

PRIMIR Releases Study on Selling Print Online

PRIMIR has released a new study, eCommerce & Print Business Models, based on research conducted by InfoTrends. The study examines how printers can use e-commerce to increase sales. The press release announcing the study says e-commerce (orders placed via the Web) shipments will increase from $17.4 billion in 2011 to $29.7 billion in 2016, for a five-year compound annual growth rate (CAGR) of 11.3%. The study is available to current PRIMIR members. more

InfoTrends Releases Study on the On Demand Printing Market in India

InfoTrends has completed a new study entitled Print on Demand: India which, the company's press release says, "sheds light on the current usage of print equipment in conjunction with digital applications, and on future requirements and trends in the on demand printing market in India." more

PRIMIR to Release Latest Study Findings April 8

PRIMIR has announced Tom Ashley, Director and Founder of Pivotal Resources USA, will present the newest PRIMIR study findings on emerging printing technologies and applications at its Spring meeting scheduled for April 8-10, 2013 at The Shores Hotel in Daytona Beach, Florida. more

PODi Releases White Paper on Use of Digital Printing for Packaging

PODi has released a 10-page white paper on the use of digital printing for creating packaging. The white paper is free and can be downloaded from the PODi Web site. Recently PODi announced it has expanded its coverage range to include packaging done with digital imaging technology. more

InfoTrends Expands Ultimate Guide Online Platform

InfoTrends has announced the expansion of its Ultimate Guide Online platform to include digital presses for color digital labels and packaging. The company says the guide details product specifications for more than 50 label and packaging printing systems from a total of 25 suppliers. more

InfoTrends Completes Study of Digital Textile Printing

InfoTrends has announced the company has completed and released a study examining the digital textile printing segment called Transforming Textile Printing. This study explores the textile market supply chain, sizes and forecasts the digital textile printing market and focuses on the demand drivers for digital textile production. InfoTrends estimates the global textile industry to be worth approximately $1 trillion. Of that, InfoTrends estimates the value of digitally printed textile garments, decor items, and industrial products is valued at $10.3 billion in 2012, or less than 1.5% of the total market, but concludes this segment of the market is growing rapidly. more

InfoTrends Announces Research Results on Business Communications Costs

InfoTrends has released a new report entitled The True Cost of Business Communications. The company says the report compares the costs associated with outsourcing to doing print work internally and reveals the ratio of print costs to non-print costs varies dramatically depending on print quantities. more

InfoTrends Announces Study on United States Wide Format Graphics Market

InfoTrends has announced an infocast and multi-client study on the United States wide formatg raphics market focusing on an in-depth analysis of buyers’ needs in five vertical markets: retail, advertising, amusement/entertainment, events, and food services. more

The Graphic Arts Education and Research Foundation Announces 2012 Workforce Survey Results

The Graphic Arts Education and Research Foundation has released the results of a survey titled Skilled Worker Shortage: Myth or Reality? The majority of the 362 survey respondents agreed thousands of jobs are unfilled due to the lack of applicants with the right skill set and also identified the job positions they find most difficult to fill. The latest issue of the Seybold Report (12.23) contains complete coverage of the survey results and is available as a free download (this issue only). Click here to download the issue. more

SGIA Announces Equipment Evaluations

SGIA has announced it has completed four new Digital Equipment Evaluations of wide-format technologies. Results of these evaluations are available on the Oce Arizona 550 XT, the Oce Arizona 318 GL, the Roland VersaCAMM RE-640, and the Screen USA Truepress Jet 1632UV. more

InfoTrends Announces Study on Multi-Channel Transactional Communications

InfoTrends has announced a multi-client study entitled The Future of Multi-channel Transactional Communications in the U.S. The company says the study will provide important information to support critical business planning for companies with a stake in the transactional communications marketplace. more

MPA Says Magazine Advertising Has Grown Since 2010

The Association of Magazine Media (MPA) has announced analysis indicating a 57% spike in the number of brands advertising on magazine media platforms (tablet, online, and print) along with strong consumer engagement since 2010. Additionally, the data shows year-over-year growth in the combined print and online magazine audience. MPA President & CEO Mary Berner says the relative strength of the magazine publishing industry has to be measured across multiple platforms because looking at one platform can be misleading and provides an incomplete story. The MPA found, for instance, that the number of unique brands advertising on magazines across all three platforms increased by 57% in the first half of 2012 compared to the same period in 2010. more

InfoTrends Announces Multi-Client Study on Substrate Opportunities in Production Color Printing

InfoTrends has announced a new multi-client study: Substrate Opportunities in Production Color Printing. The study will examine substrate requirements for users of production color digital presses, provide an overview of available and developing substrate types and brands, examine key price points and demand for different grades, and analyze the market by application. more

InfoTrends Releases Color Label and Packaging Market Report

InfoTrends has released a multi-client study entitled What Do Converters Want? for technology vendors focused on the needs of label, flexible packaging, and folding carton converters in color printing and related technology. For the study, InfoTrends surveyed 228 converters. more