PRIMIR has released a new study, entitled Impact of Integrated Marketing on the Printing Industry." The research, conducted by InfoTrends, provided exclusively to PRIMIR members, identifies marketing trends in integrating various media into marketing campaigns and discusses print's role in integrated marketing. The research report also identifies the key vertical markets where integrated marketing plays an essential role for promotion.
According to the study, integrated marketing spend in 2011 was $15 billion in the top five vertical markets: automotive, retail, food and beverage, financial services, and healthcare. Based on projected growth at an average of 11% CAGR, integrated marketing spend will reach $25 billion in 2016. more
Earlier this week, Adobe announced it would no longer sell Creative Suite as discreet products available for purchase in boxed or download form. Instead, the company will sell access to Creative Suite software in the Creative Cloud form. Users will be able to access one software program for $19.95 a month or the entire software collection for $49.95 a month. Existing Creative Suite owners (CS3 and later) will pay less, initially. Details on this announcement and several other signicant ones Adobe also made this week will be in the next issue of the Seybold Report, which publishes next week. more
Agfa Graphics has released Version 1.3 of :Apogee StoreFront, its Cloud-based Web-to-print system. The company says Version 1.3 makes it easier for print buyers to customize print and offers the ability to create "microstores." Other new features in :Apogee StoreFront 1.3 include support for real-time UPS shipping cost quote, alarm levels for stock products, and an image library shared across all the customizable documents in the store. more
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