The Seybold Report

The business of publishing is changing forever. Are you keeping pace with the change? Will you manage the radical transformation that is under way, and reap the rewards of the new business models they drive? For over 37 years, The Seybold Report has been helping business owners and decision makers understand and succeed with each new technology.

The Seybold Report (TSR) not only analyzes new and potentially disruptive technology, we also help our readers understand what success looks like. Our new online service augments an already strong lineup of succinct, high-level reports on upcoming tools, trends and best practices. Whether your business relies on print, online or hybrid content delivery, Seybold is an indispensable information source.

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Until December 31, 2008, users of Seybold Online can receive The Seybold Report for 50% of the regular price. This special offer applies to new subscriptions to either the print+PDF version or the PDF-only version of this essential source of insight and analysis. Don't be left out. Subscribe today. Here are some of the articles from our latest issue:

November 20, 2008

The Social Media Election

Writer Brad King’s experiment covering the presidential election using social media tools showed that he could more than keep up with election results from television. But perhaps more importantly, by using Facebook and Twitter, he discovered a nascent but very real desire of people to share and collaborate during a public event – something media that employ only one-way communication can never do.

Customized Newspapers

One of the challenges facing newspapers is that people can get the news they want from a variety of sources, undermining the value of the traditional, one-paper-fits all general newspaper model. Variable data printing and other technologies have made possible newspapers customized on an individual level. It’s an alternative that could help newspapers preserve their value to subscribers and advertisers.

Making Money on the Web

At a time when many news publishers are striving to turn their online operations into truly profitable ventures, two Scandinavian tabloids, VG and Afton Bladet, are already making high levels of profits on the Web. Their secret: getting there early, using inexpensive publishing systems and keeping their Web newsroom separate from their print operation. They are now turning their attention to mobile platforms and Web television.

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