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The Seybold Report site features daily news stories related to printing and publishing. Announcements and notices about events and special news bulletins are also posted here. The site also features our online store for purchasing of newsletters and special reports.
Miles
33 has announced Gemstone, an app-enabled inventory sales system for
media companies, and will demonstrate the system at the IFRA
World Publishing Expo in Frankfurt. more
News Corp. has selected Medialets as the ad platform for the Daily iPad app. Medialets allows publishers, developers, and advertisers to create, deliver media ads across iPad, iPhone, and Android devices, and measure ad response. The platform supports banners, adaptables, expandables, and interstitials. more
The ABCi, the interactive branch of the Audit Bureau of Circulations, is partnering with Spreed Inc. to provide audited mobile usage data from smart phones, e-readers, and mobile browsers across Canada and the United States. The partnership is a result of ABCi’s recent review of Spreed’s mobile application platform. ABCi’s new m.Audit report shows a variety of metrics including app downloads, mobile audience by device type and operating system, mobile audience by time, unique visitors by device, and content shares via e-mail or Twitter. more
Access Co. Ltd. has announced an e-magazine service for mobile devices. The service includes selections of e-magazine content as well as Access NetFront Magazine Viewer 2.0. The content will be published initially as part of Docomo’s e-book trial service for Docomo Android devices from Samsung Electronics, including the Galaxy S smart phone and Galaxy Tab. more
Warbasse
Design has announced Print 2D turnkey service for barcode
advertising and marketing campaigns to provide advertisers, agencies, and print service providers with a comprehensive mobile campaign platform. The service includes high resolution 2D barcodes in a variety of formats, including QR codes,
mobile landing pages, and
full-response tracking capabilities. more
A new report from IDC Financial Insights warns mobile payments
are still an emerging technology "that will take significantly longer to
bear fruit than most industry observers hope." The report focuses on
Europe, the Middle East, and Africa, but its findings concerning
the maturity of the mobile technology apply worldwide. "Shifting
technological foundations of what constitutes a mobile device will
confound industry purists, as has often happened when a technology does
not take off as predicted," warns IDC Senior Research Analyst Trevor
LaFleche. more
Juniper Research predicts in a new report that the total amount of
payments made from mobile phones for all items, including digital and
physical products and tickets, will approach $630 billion worldwide by
2014, up from $170 billion predicted for 2010. more
The new Mobile Payments for Digital and Physical Goods
report from Juniper Research predicts by 2014 half of all mobile
phone users worldwide will use their phones to pay for digital and
physical goods by 2014--a growth of nearly a billion users from
2010 levels. more
Borrell Associates has published The 2010 U.S. Local Mobile
Advertising & Promotions Forecast. The study finds local advertisers are adopting mobile advertiser more quickly than they adopted online advertising. The Report forecasts an 84% annual growth in
local mobile advertising over the next five years. more
Glam Media Inc., a leading vertical media company for women online,
has introduced the GlamMobile Publisher Platform for iPad and Mobile
devices in the United States. The application allows advertisers to
reach a large audience of women online on mobile devices. more
A new report from Juniper Research predicts the market for mobile augmented reality services will reach $732 million by 2014. The revenues will come from paid-for app downloads, subscription-based services and advertising. more
Oracle Corp has announced general availability of Oracle Communications Marketing and Advertising, a new application for managing targeted mobile advertising and marketing campaigns. Oracle says this management tool is the first to support creation of ad campaigns for mobile devices targeted on subscribers' demographic, usage pattern, and location information. more
