The Seybold Report

News Corp. Selects Medialets as Mobile Ad Platform for the Daily iPad App

News Corp. has selected Medialets as the ad platform for the Daily iPad app. Medialets allows publishers, developers, and advertisers to create, deliver media ads across iPad, iPhone, and Android devicesmeasure ad response. The platform supports banners, adaptables, expandables, and interstitials. more

ABCi and Spreed to Provide Audited Mobile Audience Metrics in Canada and the United States

The ABCi, the interactive branch of the Audit Bureau of Circulations, is partnering with Spreed Inc. to provide audited mobile usage data from smart phones, e-readers, and mobile browsers across Canada and the United States. The partnership is a result of ABCi’s recent review of Spreed’s mobile application platform. ABCi’s new m.Audit report shows a variety of metrics including app downloads, mobile audience by device type and operating system, mobile audience by time, unique visitors by device, and content shares via e-mail or Twitter. more

Access Announces e-Magazine Service for Mobile Devices

Access Co. Ltd. has announced an e-magazine service for mobile devices. The service includes selections of e-magazine content as well as Access NetFront Magazine Viewer 2.0. The content will be published initially as part of Docomo’s e-book trial service for Docomo Android devices from Samsung Electronics, including the Galaxy S smart phone and Galaxy Tab. more

Warbasse Design Announces Turnkey Barcode Service

Warbasse Design has announced Print 2D turnkey service for barcode advertising and marketing campaigns to provide advertisers, agencies, and print service providers with a comprehensive mobile campaign platform. The service includes high resolution 2D barcodes in a variety of formats, including QR codes, mobile landing pages, and full-response tracking capabilities. more

Mobile Payments Market Developing Slower than Many Predict

A new report from IDC Financial Insights warns mobile payments are still an emerging technology "that will take significantly longer to bear fruit than most industry observers hope." The report focuses on Europe, the Middle East, and Africa, but its findings concerning the maturity of the mobile technology apply worldwide. "Shifting technological foundations of what constitutes a mobile device will confound industry purists, as has often happened when a technology does not take off as predicted," warns IDC Senior Research Analyst Trevor LaFleche. more

Mobile Payment Market May Approach $630 Billion by 2014

Juniper Research predicts in a new report that the total amount of payments made from mobile phones for all items, including digital and physical products and tickets, will approach $630 billion worldwide by 2014, up from $170 billion predicted for 2010. more

Juniper Predicts Huge Growth in Mobile Phone Payment Use

The new Mobile Payments for Digital and Physical Goods report from Juniper Research predicts by 2014 half of all mobile phone users worldwide will use their phones to pay for digital and physical goods by 2014--a growth of nearly a billion users from 2010 levels. more

Borrell Associates Reports on Local Mobile Advertising Market

Borrell Associates has published The 2010 U.S. Local Mobile Advertising & Promotions Forecast. The study finds local advertisers are adopting mobile advertiser more quickly than they adopted online advertising. The Report forecasts an 84% annual growth in local mobile advertising over the next five years. more

Glam Media Announces Glammobile for the iPad and Mobile Devices

Glam Media Inc., a leading vertical media company for women online, has introduced the GlamMobile Publisher Platform for iPad and Mobile devices in the United States. The application allows advertisers to reach a large audience of women online on mobile devices. more

Augmented Reality Service Market To Reach $734 M by 2014 says Juniper Research

A new report from Juniper Research predicts the market for mobile augmented reality services will reach $732 million by 2014. The revenues will come from paid-for app downloads, subscription-based services and advertising. more

Oracle Announces Mobile Advertising Management Application

Oracle Corp has announced general availability of Oracle Communications Marketing and Advertising, a new application for managing targeted mobile advertising and marketing campaigns. Oracle says this management tool is the first to support creation of ad campaigns for mobile devices targeted on subscribers' demographic, usage pattern, and location information. more