The Seybold Report

MPA and Magazine Publishers Develop Voluntary Guidelines for Advertising on Tablets

The Magazine Publishing Association (MPA) and senior magazine publishing executives have developed a common set of definitions, a consistent position on timing for data release, and guidelines on tablet advertising metrics. These voluntary guidelines are intended to clarify measurement of magazine media audiences on tablets for advertisers. The guidelines recommend five initial metrics for use by magazines, agencies, and advertisers:

1. Total customer paid digital issues,
2. Total number of tablet readers per issue,
3. Total number of sessions per issue,
4. Total time spent per reader per issue, and
5. Average number of sessions per reader per issue.

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Irish Tourist Magazine Uses QuarkXPress to Create iPad App

Bullet Design has created the Galway edition of iPages Ireland’s interactive digital magazine for the iPad using QuarkXPress. The app delivers information about Ireland county by county with history, sightseeing information, special activities, accommodations, events listings, and special offers. more

RP Media Group Standardizes on ppi Media's Content-X

Major German newspaper chain RP Media Group has selected Content-X from ppi Media for its centralized layout and editorial system and has already installed it at several of its newspapers. At Cellesche Zeitung the system is used to produce daily newspapers, for instance, while at Frankfurter Allgemeine Zeitung it is used for magazines and at Schwabischer Zeitungsverlag it is used for weeklies. more

Sports Illustrated Produces Swimsuit Edition for WoodWing HTML5 Reader App

WoodWing Software has announced the first digital publication created using the Woodwing Tablet Publishing system for its HTML5 Digital Magazine Reader App for Google Chrome is the Sports Illustrated annual Swimsuit Edition. The edition is available as an HTML5 Web app in Google’s Chrome Web Store. more

FlipBoard App Adds iPad Look-and-Feel to Publishers Online Content

Eight publishers are testing the Flipboard app, which adds an iPad look-and-feel to their online content. Users accessing selected articles from ABC News, All Things Digital, Bon Appetit, Lonely Planet, SB nation, SF Chronicle/Gate, Uncrate, and the Washington Post Magazine shared on Twitter and Facebook on an iPad via the app double-tap on the excerpt to get a magazine-style reading experience. more

vjoon Named Software of the Year in kress Awards 2010

E-magazine publishing tools vendor vjoon has won the Software of the Year award from media service company kress in its awards ceremony in Hamburg. The kress Awards honor the best strategies, projects, innovations, service provider, and minds in media, marketing, and advertising. The advances in vjoon K4 v 6 figured prominently in the jury’s decision. more

Five North American Magazines Use Snipp’s Mobilize Me

The publishers of the current issues of Family Circle, PARADE, Siempre Mujer, Ser Padres, and LOULOU Magazine used Snipp’s Mobilize Me platform to add access to additional content via mobile phones. The  information in the print editions allows readers to download material including recipes with shopping lists, information on products featured in the issues, and other material. more

Amazon Extends 70% Revenue Share to Kindle Magazine and Newspaper Publishers

Amazon will provide a 70% royalty agreement to newspaper and magazine publishers selling e-versions of their periodicals through the Kindle store. The new agreement will allow publishers to earn 70% of the retail price of every magazine or newspaper sold through the store. The new terms take effect December 1. more

2010 Digital Magazine Award Winners Announced

The names of the winners of the 2010 Digital Magazine Award have been announced. Sky Magazine Live won Magazine of the Year and Magazine Launch of the Year. Global Interactive won News and Business Magazine of the Year, and VIV Magazine’s Alexx Henry won Photographer of the year. more

Auto Bild Latest Major Magazine to Publish on iPad with WoodWing

Auto Bild, Europe's largest car magazine, is the latest major periodical to create an iPad edition with WoodWing's Digital Magazine Tools. Published by Alex Springer AG of Germany, one of Europe's leading multimedia corporations with print, online, and Web TV products, AutoBild's iPad edition is published weekly on Thursday evenings before the print edition hits newsstands and offers the entire contents of the printed magazine. One of the most innovative features of the iPad edition is the car configurator, which uses hot spots to allow readers to design their dream car. more

Spiegel Group Upgrades to Quark 8

Spiegel Group in Hamburg, Germany, is producing more than 10 magazines using Quark Publishing System 8 and QuarkXPress 8. More than 500 Quark Publishing System 8 users and 70 QuarkXPress 8 users are working on publications including Der Spiegel, Harvard Business Manager, KulturSPIEGEL, and UniSPIEGEL. more

People Magazine Turns to WoodWing for iPad App

Woodwing Software has announced that the iPad app for People magazine was created with the latest version (4.1) of WoodWing's' Digital Magazine Tools. The tool set allows for high levels of interactivity and subscription handling. Hotspots are used to show additional content including text and images, movie trailers, song samples, book and movie reviews, as well as click-throughs allowing readers to make immediate purchases over the Internet. more

Readers Digest UK on iPad with First YUDU App

Reader’s Digest UK is now available on the iPad, thanks to the first iPad app produced by YUDU Media. The app is designed to combine the best of paper and online publishing, mirroring the print edition while adding multimedia and interactivity. more

Bloomsbury Unifies Publishing with Virtusales Biblio3

Bloomsbury Publishing has chosen the Virtusales Biblio3 enterprise publishing system to unify its production across its multiple imprints including Arden Shakespeare, Berg, Bloomsbury Academic, Bloomsbury Professional, Berlin Verlag, Bloomsbury USA, and Walker & Co. It picked Biblio3 as part of a systems consolidation program designed to create a single set of systems and processes across its entire operation, including an enterprise-scale publishing system. more

ABC Revises Digital Magazine Definition

The board of the Audit Bureau of Circulations has modified its definition of digital magazines in the U.S. and Canada in response to the appearance of new reading devices such as the Apple iPad. The change frees digital editions from the requirement they duplicate the print edition's layout. Replica digital editions will continue to be included in a magazine's circulation guarantee or rate base. more