Condé Nast has decided to offer advertisers in digital editions of magazines metrics on a 10-week cycle beginning with each issue’s newsstand, on-sale date:
- Total Issues Opened (count of unduplicated readers who have accessed this issue of the digital edition),
- Total Sessions to the Issue (number of sessions),
- Avg. Session Length (avg. number of minutes spend within the issue per session-in minutes),
- Avg. Reader Length (avg. number of minutes spent within the issue per reader-in minutes), and
- Total content view.
For clients who invest in links, premium or premium plus advertising, the following additional metrics will also be provided: number of unduplicated readers who have accessed a given ad, total number of ad engagements, and the average time spent on ad (in seconds).
A Condé Nast representative reports the publisher is seeing several trends:
- Reader behavior remains very close to interaction with the print magazine.
- Front to back reading still the norm.
- Length of reading session not a good guide to advertising engagement.
- Reading sessions of varying length yield similar number of page exposures.