The Seybold Report

IDEAlliance and Ghent Workgroup to Publish Joint Ad Ticket Specification

IDEAlliance and the Ghent Workgroup have announced a partnership on the development of a IDEAlliance/GWG Ad Ticket Specification V2.0. The press release about this agreement states, "This joint specification represents a global collaboration to define a single set of fields that foster end-to-end automation in the advertising supply chain. The cornerstone of this specification is the identification of, and an agreement to, a set of ad ticket metadata fields universally required and accepted by all publishers." more

MPA Says Magazine Advertising Has Grown Since 2010

The Association of Magazine Media (MPA) has announced analysis indicating a 57% spike in the number of brands advertising on magazine media platforms (tablet, online, and print) along with strong consumer engagement since 2010. Additionally, the data shows year-over-year growth in the combined print and online magazine audience. MPA President & CEO Mary Berner says the relative strength of the magazine publishing industry has to be measured across multiple platforms because looking at one platform can be misleading and provides an incomplete story. The MPA found, for instance, that the number of unique brands advertising on magazines across all three platforms increased by 57% in the first half of 2012 compared to the same period in 2010. more

Chinese Newspaper Installs Atex Advertising

Jin Wan Bao, one of the ten largest newspapers in China with a circulation of 900,000, has installed the  Atex Advertising suite and has streamlined its advertising workflow. more 

Condé Nast to Provide Digital Edition Advertisers with Reader Metrics

Condé Nast has decided to offer advertisers in digital editions of magazines metrics on a 10-week cycle beginning with each issue’s newsstand, on-sale date:

• Total Issues Opened (count of unduplicated readers who have accessed this issue of the digital edition),
• Total Sessions to the Issue (number of sessions),
• Avg. Session Length (avg. number of minutes spend within the issue per session-in minutes),
• Avg. Reader Length (avg. number of minutes spent within the issue per reader-in minutes), and
• Total content view.

For clients who invest in links, premium or premium plus advertising, the following additional metrics will also be provided: number of unduplicated readers who have accessed a given ad, total number of ad engagements, and the average time spent on ad (in seconds).

A Condé Nast representative reports the publisher is seeing several trends:

• Reader behavior remains very close to interaction with the print magazine.
• Front to back reading still the norm.
• Length of reading session not a good guide to advertising engagement.
• Reading sessions of varying length yield similar number of page exposures.

MEI Integrates Products with QuarkXPress 9

MEI has released new XTensions allowing its ad-layout systems to work with QuarkXpress 9. With the new XTensions these ad layouts can be opened in QuarkXpress 9 for editing and finalization. more 

Miles 33 and Localstars Offer Global Digital Advertising Solution

Miles 33 will sell the Localstarts digital ad production tool set integrated into the FutureProof advertising system to publishers worldwide based on a new partnership between the two British companies. more 

Mediaspectrum Adds Reader Behavior Tracking

Mediaspectrum Inc. has released Adrenalin 2.0, a Cloud platform for managing complex multimedia content, advertising, and subscriptions. Adrenalin automates mobile news, publishing, and commerce for digital readership tracking. The new version adds more robust ad serving and reader behavior tracking on both editorial and advertising to support advanced analytics. Publishers can aggregate this reader data in near real time to accurately target digital content and advertising. more 

Adobe Opens Digital Marketing Summit Registration

Adobe has opened registration to the Adobe Digital Marketing Summit 2012 for digital marketers, advertising professionals, and business leaders. Adobe will hold the event in the Salt Palace Convention Center in Salt Lake City, Utah March 20-23 and provide informative sessions, training workshops, and networking opportunities. more

ABC Interactive Working to Accredit Adobe AudienceResearch

ABC Interactive (ABCi) is working with Adobe to accredit AudienceResearch, Adobe’s digital audience measurement tool that captures and filters online usage metrics via Adobe SiteCatalyst. Initially, ABCi will conduct audit tests of several publishers in early 2012 using Adobe certified data. In the second phase, the accreditation process will cover Adobe systems and processes with a potential broader rollout across ABC-member newspapers and magazines. more

Miles 33 to Demo New Editorial and Advertising Systems at IFRA

Miles 33 will introduce the Gemstone app-enabled advertising platform and GNXpedio, a new tablet-based newsreader at IFRA this month. Gemstone includes apps for audience analysis, inventory management, an ad agency suite, 3D barcodes, reporting, and a mobile sales rep app for iOS and Android devices. Company representatives will demonstrate GNXpedio with a new content delivery server and cellphone and tablet-based content submission app supporting both iOS and Android. more

Wave2 and BrainWorks to Offer Integrated Systems

Wave2 Media Solutions and BrainWorks are rolling out an integrated offering combining AdPortal’s self-service advertising capabilities with the Brainworks advertising system. The partnership will bring the Wave2 iPortal AdPortal products to all Brainworks’ customers. more

Mediaspectrum Sales Provides Technology for Mobile and Multichannel Ad Sales

Mediaspectrum Sales is offering technology for delivery of digital ads such as banners, social, and search ads, and ads on electronic versions of publications for the iPad, iPhone, and other devices, as well as print ads. The company says the system can manage complex ad scheduling including pricing, targeting, inventory, and fulfillment. more

ppi Integrates AdX with SAP for Sudkurier GmbH

German newspaper publisher Sudkurier GmbH has commissioned Manroland subsidiary ppi Media to integrate ppi’s AdX miltimedia ad reservation software with SAP IS-M/AM, which it uses for billing ad orders. With the completion of the AdX installation and integration, Sudkurier will become the first ppi customer to enter and manage its online ad orders with AdX. The Sudkurier media company, part of Georg von Holtzbrunick Publishing, employs 700 and uses 1,500 freelancers in editorial and 5,000 in delivery of daily newspapers and distribution of daily mail and leaflets. more

Atex Introduces Two Ad Management Systems

Atex has announced two advertising management systems designed to help media companies enhance their advertising operations. Atex’s new OneView Advertising application provides ad booking and customer account management through a browser. The Atex Tablet Ad Management System is designed to give mobile salespeople the tools to process ad buys in the field. more

Ad Network for Tablet-Only Magazines Announced

Catalyst Media International has announced the Tablet Ad Network to help tablet-only magazine publishers generate additional revenue and provide marketers with convenient access to easy ad purchasing in targeted packages of niche magazines. The network will categorize and group similar tablet-only magazines by topic and demographic and market these packages to niche, regional, and national advertisers. more