SGIA has designed its annual SPIRE meeting in La Jolla, California, February 26-29, 2012 as an opportunity for graphics industry leaders to meet to discuss how businesses can adapt their sales cultures to a rapidly changing market. Speakers will include Todd Cohen, President and Founder of Sales Leader LLC, who will discuss the role of the sales team in developing a sales culture, and Mark Coudray of Coudray Graphic Technologies, who will speak on trends and changes in consumer behavior in the graphics marketplace. more
